The Travel Funnel

A newsletter for CMOs and marketing professionals to unlock growth in the travel industry

Built with ❤️ for Tourism Boards, Hotels, Tours, OTAs, and Consumer Travel Brands

Articles

Trend

How Thailand Manipulated Us All with the Most Brilliant Marketing Strategy of All Time

Jun 11, 2025

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2 min read

How Thailand Manipulated Us All with the Most Brilliant Marketing Strategy of All Time

Thailand manipulated us all. And it might just be the most brilliant marketing strategy of all time.

Konrad Waliszewski

Trend

Kazakhstan turned Borat into a tourism win. Here’s how.

Jun 9, 2025

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2 min read

Kazakhstan turned Borat into a tourism win. Here’s how.

Kazakhstan went from banning Borat to launching a viral “Very Nice!” campaign—proving how travel brands can turn mockery into marketing magic.

Konrad Waliszewski

Trend

Beats Over Billboards: How Music Drives Tourism Booms

Jun 9, 2025

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2 min read

Beats Over Billboards: How Music Drives Tourism Booms

Music isn’t just entertainment – it’s a tourism goldmine. Major artists are turbocharging travel demand, with fans flying across the world to see concerts or the places featured in songs.

Konrad Waliszewski